• Provides viewers with an unparallel level of customization of their viewing experience.
• Enables a parent to protect his or her child from indecent or objectionable content in motion pictures, as determined by such parent.
• Accurately skips or mutes objectionable content.
• Does not affect the packaging or pricing of a content provider’s offering.
• Operates independently of the content provider.
• Is appropriate across a wide variety of devices and platforms.
• Operates independently of the MPAA rating system.
• Is responsive to a detailed written objectionable content specification.

CustomPlay’s service customizes the presentation of a motion picture according to a viewer’s preference for four levels of explicitness (None, Implied, Explicit, and Graphic), in fourteen separate content categories of possibly objectionable content (Bigotry, Blasphemy, Bloodshed, Bodily Functions, Dishonor Flag, Dishonor Parent, Hideous, Mature Subjects, Nudity, Sex, Substance Abuse, Violence, Violence To Animals, and Vulgar Words).  

CustomPlay is working with manufacturers of Blu-ray players to introduce the industry’s most advanced, effective and low-cost service for content customization.  In addition to providing the technology to device manufacturers at a nominal cost, CustomPlay's content customization service will not require any fee from consumers who have purchased a CustomPlay-enabled device. CustomPlay’s technologies are also available to cable, satellite, and video-on-demand providers. 

CustomPlay’s content customization provides a significant public service that is consistent with the U.S. Government’s interest in the implementation of advanced parental control technologies.  CustomPlay’s content customization does not violate copyrights, is protected by the Family Entertainment and Copyright Act of 2005, and is consistent with the purpose of the Child Safe Viewing Act of 2007. 

Nissim Corp.’s patents have been widely recognized by the consumer electronics industry as being essential to the implementation of the DVD Specifications. Current DVD-Device licensees of Nissim include virtually all major manufacturers of devices capable of playing DVDs, including Dell, Funai, Hewlett-Packard, Lenovo, LG Electronics, Microsoft, Panasonic, Philips Electronics, Pioneer, and Sony, among others.